An Arm and a Leg… and Heads and Torsos for a Trip to Africa
By Andrew Benjamin
LONDON -- A trip to Africa would cost the average person an arm and a leg. In this case, it cost not only an arm and a leg, but heads and torsos. To promote the release of Resident Evil 5, Capcom held a treasure hunt, only the treasure was replaced with severed limbs. The people running the contest strategically placed heads, arms, legs and torsos throughout Trafalgar Square, which contestants found through cryptic clues in emails after registering. When a contestant found the body parts, they were asked to bring them to Westminster Bridge and scream “Kijuju,” the fictional African town where Chris Redfield and Sheva Alomar face off against hordes of infected people. Each body part won the contestant points, with heads being the most at five. The contestant who had the most points would receive a free trip to Africa.
A representative of Capcom, who was on hand to declare a winner, confirmed that at least 100 people registered for the contest. Around 15 people showed up on the bridge carrying at least one body part. “We wanted to organize an event that would really give people a chance to be involved in the world that the game represents,” the spokesman for Capcom said. “We needed to do something that fitted in with the values of the game and was suitably horrific.” And indeed it was horrific. Not only were contestants carrying body parts in full view of the public, but the body parts also bled, leaving some contestants with messy clothes and hands. “The main thing is that everyone has had fun,” the spokesman said.
Even though it was a harmless contest, the possibility of police being tipped off was a concern. “It’s been a little bit worrying thinking about the police and people getting the wrong idea about the body parts,” the spokesman said. “We’ve done everything we can to make sure everyone doesn’t get the wrong idea.” Police and the House of Parliaments were not notified of the contest.
Regarding the possibility of a future contest for Resident Evil 6, the representative didn’t want to speculate. “I’m sure for every future release of Resident Evil more and more incredibly exciting things will happen to mark the release.”
The winner of the contest was Stephen Long, 26, from Finchley. He gathered four of his friends and woke up around 6a.m. They then headed to Trafalgar Square to search for the body parts. “It was a once in a life time opportunity and I was glad I was able to get my friends in on this,” Long said. “I really did not think we would win. It looked like such a different event that we would never be able to do anywhere else.” As the winner, he will be going off on a trip to Gambia for 7-10 days. Long was looking forward to one aspect of the trip. “I’ll be amazed at how hot it is.”
Eventually, two police officers did come by and ask the body parts be removed from public view.
2 comments:
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