For those that do not know, marketing has taken a new face. New innovative ways are being thought of to get a product's name out and generate interest. What 2K Marin, the developers of Bioshock 2, did was bring Rapture up from the sea so to speak. 2K Marin strategically went to beaches around the world, planting bottles and rocks from the Bioshock universe. I went to one of the beaches, which happened to be at Jones Beach. You should also know all these beach events happened at the time of sunrise. For Jones Beach on August 8th 2009, it was 5:56 am. Surprisngly around 30-40, mostly young people around 20-30, dressed for anything but a day at the beach came to check out what this mysterious and cryptic event was going to have. We eventually found our way to a small mountain of sand where marketing from 2K Marin were standing. On the ground around the hill were bottles of wine stuck in the ground. While they were bottles, they are made of plastic. When the cork is removed, there are three pamphelts inside. Two are for Electro-bolt and Decoy plasmids and the other is a double-sided advertisement for Rapture, the iconic underwater city from Bioshock. Someone else reported that they found a symbol painted under a rock. Though it was short, it was fun to be a part of this strange, yet unique marketing event.
For more info about the event, click here and here. These articles are courtesy of video game blog Kotaku. I am thankful to Kotaku for using some of my photos.
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